She is not in the target demographic, and can't even be called a silver surfer as she refuses to try a PC, but my mother is very taken with the new TV ad. Usually she dismisses Intel's ads as "silly," so when I told her about the new campaign I pointed out it's aimed at young people (with the implication that she wouldn't like it).
She saw the ad that's running in the Uk (all the ads worldwide were directed by a top UK video director) and inmmediately texted to say she liked it. I thought she was just being perverse, but a couple of days later, and more exposures to the ad, and she texted again: "That ad is a real head turner, I can't get over all the different things that are going on in it."
I suspect she has missed a whole vocation as a focus group member.
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