Wasn't last night's episode of The Apprentice gripping? You could practically read the thought processes as Katie, red in the face, realised the game was up and had to stand down.
The only unfortunate aspect, to me, is that she'd made the final and will probably think she would have won - had she not graciously stepped aside.
It was pretty obvious that Katie was simply there to win the game, not to do the job. She was still denying this on TV today, but Katie, sorry, you're exposed by the fact you didn't even bother to read up on Sir Alan and his companies. If you'd done so, you would have realised he doesn't have an office in Exeter, Bournemouth or any other place where your family and helpers live, and a relocation to Brentwood was inevitable.
It's also obvious that Katie has created a brand, herself as monster, to get some notoriety. She'll be briefly in the public eye as a symbol of slapperdom, ruthlessness, whatever. But she'll then sink like a stone and she'll probably find her colleagues and friends a little more wary of her.
Last night's "The Apprentice You're Fired" programme was also excellent simply for the spectacle of successful businesswoman Michelle Mone giving Katie a piece of her mind. "I would nae employ ye," declared Michelle, the Scottish founder of Ultimo. Katie was unphased and gave some sardonic reply about being glad that Michelle represents public opinion. Michelle snapped back that Katie had too high an opinion of herself and if she was really as successful as she makes out, why was she not sitting in her seat? Priceless.
A few years ago I emailed Michelle Mone with a new business suggestion. I suggested that Ultimo start selling good-looking support lingerie. Not their backless bodies, but waist cinchers and "big pants." At that time, I was way ahead of Gok Wan (How to Look Good Naked) and she could have gained a big competitive advantage by grabbing this potentially huge - in more ways than one - market. But I didn't even get a reply. Not very entrepreneurial, Ms Mone, eh?
