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Monday, June 18, 2007

Huge opportunity for grown-up MySpace

I was reading an article recently - and unfortunately I can't remember where it was, because I read so much damn stuff - about the rise of social networking sites like Facebook, Bebo, MySpace. The gist of it was that these sites are the playground of the young: that it's their way of interacting, and we oldsters have no reason to be on them and we're all sad.

I disagree!

We have more need for these sites and provide a better usage model, in marketing parlance. Let's face it, the kids see each other all day at school and then they rush home and spend hours either chatting online or completing turgid and detailed profiles about themselves.

Whereas we oldsters may have moved house quite often, moved jobs, lost contact with schoolmates and former colleagues, plus we might be on the second or third divorce so maybe looking for a new soulmate. We're also keen to do "proper" networking to build our business contacts. Linked In is a good site that offers this, but not much else. Plus we usually have interesting hobbies - photography, travel and so on - where we'd like to share photos and experiences. If you combined all this in a compelling website that wasn't patronising, we wouldn't need to frequent the kids' sites.

But I haven't found a site yet that caters for this potentially huge market, so I do have a presence on Facebook and MySpace, although I'm in a minority in the UK. None of my friends or colleagues in the UK over the age of 30 are on these sites. (I did consider Bebo just a little too young for me!). So Tom, Jeff, the Google team. Seize the mettle.

1 comment:

Steven said...

With so many millions of minds thinking about this question at the same time, I'm sure it's just a matter of time before we find the right vehicle on the Net for what you're talking about Gail. All the best.

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