The Apprentice: new series looks promising

The new series of The Apprentice kicked off last night and promises to be another good 'un.

The reason it's so compelling is that we're introduced to a bunch of highly unlikeable arrogant and opinionated young people who think that, armed with their MBAs and their two or three years in sales, they're "the best salesperson in Europe" or whatever. Yet they fall apart, completing lacking any common sense, with the simple tasks they're asked to perform.

And, more tellingly, it degenerates into playground factions and name calling, as it appears some of them lack the basic communications skills needed in business.

In last night's episode, Nicholas the barrister (and why would a newly qualified barrister want to work for Sir Alan's box shifting outfit?!) looked down on everybody else in the boardroom and sneered that the others were uneducated salespeople who talked about football, whereas he was into culture. The naivety of the man. As if those are qualities that will appear to Sir Alan (no degree, salesperson, ardent football fan).

Meanwhile Alex, the boys' leader for this task, had obviously learned from previous episodes as he kept reeling off the failures of Nicholas, during the task, to make sure the camera team were aware who was to blame.

The boys team, for the second year running, immediately emerged as very weak and childish, going into an argument in the boardroom about how there were already two factions with one saying "I thought you were my friend," as if they were five year olds, not the finest entrepreneurs of today who met a few hours previously.

It seems that men can't cross the social divide. Every year there are essentially two types of people: a) braying public school educated hooray Henrys, and b) "innit" ordinary boys educated at former polytechnics (but it's a degree isn't it?) who talk about women's chests and football. Women are more able to deal with this, although it seems there are fewer "toffs" on the women's team anyway.

You don't even need Sir Alan and his side-kicks when you have these posturing young buffoons digging their own graves, but the way he assassinates their failings, in such a succinct way, is always a treat to watch.

Roll on the next few episodes!!