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Thursday, April 03, 2008

The boys get the girls in a spin

The Apprentice UK - episode two

In last night's Apprentice we were treated to a new task - running a laundry - and the girls were unceremoniously taken to the cleaners by the boys.

In a complete turnaround from the first programme, the girls' team, led by the dogmatic and bossy Jenny, came across as inept, blundering and divided. They didn't do the most basic of research - like ringing a laundry to get an idea of prices - and consequently demanded just under five thousand pounds for a job which would normally cost around two hundred. They didn't even learn from that but then grossly under-charged for doing the contents of someone's entire wardrobe for a tenner.

Shazia, who was fired,(pictured top right)came across as quite organised and efficient at the start of the show, devising a process for identifying the laundry. Essential for the girls, who were getting their custom mostly from individuals. Unfortunately for Shazia, her suggestion to leave early to secure the irons back at the house was agreed by Jenny (they should have sent someone else), and the process promptly fell apart so that several items of clothing got mixed up.

It came as a surprise to Shazia, and those in the audience of the "You're Fired" programme that she went; however, as Michelle Mone pointed out, it's all down to boardroom survival, and she was pathetic in the boardroom. Jenny was very steely and determined to talk over Shazia and the inconsequential Lucinda.

As for the boys, they really shone this week. They immediately got an idea of laundry charges; they beat the girls in winning a hotel order and they managed to overcome their class divide, largely down to Raef's charisma as leader and Simon's tenacity in rolling up his sleeves and getting the job done.

It's still early days and some of the would-be Apprentices have hardly opened their mouths, but I have high hopes for Simon, Alex (the leader from last week), and Jennifer, the Irish marketing consultant.

Jennifer Maguire
She stayed very quiet in last night's show, in the manner of Christina from last year, and I could see why. As the girls started bickering in the boardroom, she had a think bubble that said "I am not part of this. I am too good for them." Marketing people don't always fare well on The Apprentice so let's hope she doesn't revert to blue sky visions, story boards, brainstorms and strategies when it's her turn to lead a task. Sir Alan doesn't rate any of that.

The two that stand out as likely to be next in the firing line are Lucinda - does Sir Alan really need a beret-wearing aromatherapist in risk management? - and Michael. I can't say why Michael exactly, but he is very annoying and childish.


Jazzy1972 said...

oooo this was great to read as I missed it, sounds like the girls have never done Laundry lol. Jay xx

Anonymous said...

you b****r! i haven't watched it yet - planned to catch up on the bbc i player for my friday night LHR stop over and now i know the outcome.

this must be what it's like for MOTD fans when they forget to "look away now"