I shudder at the hype surrounding the return of the X Factor.
In Victorian times, crowds gathered for freak shows, to marvel at "special people". The X Factor doesn't bother to sanitise it thus. Its researchers tirely comb the mile long queues of hopefuls to find The Stories: young man trying to send Grandma to Lourdes; white daughter of black parents sobbing about wanting to make them proud; very large girl wanting to become Barbra Streisand.
And then the deluded who don't realise they can't sing, but will now have their flat, brave voices subjected to ridicule.
As for the talent, well, a handful of average youngsters are pushed through for the public's delectation, brutally groomed, styled and made to sing old standards. Simon Cowell reckons he can probably turn anyone into a star, Dustin the turkey or Paul the octopus. But he can't. Remember Steve Brookstein?
Meanwhile the two vacuous, averagely talented clothes horses sitting beside Cowell weep on cue and compete to see who can wear the most attention grabbing outfits. Quite what their credentials are for judging a talent competition it's hard to say, but then this is not a talent show.
The winners are ruthlessly milked, paraded with new albums every time a new series airs (Alexandrea Burke, currently appearing everywhere) and equally ruthlessly dropped when the public tires of them, unless, like one or two rare exceptions, they tire of Cowell and make it on their own.
I stopped watching it in 2007 when Emma Chawner (very large girl wanting to be Barbara Streisand) appeared. Camera panned slowly to her family, all very large, glaring at Cowell in the wings. His expression, disgust, superiority, you name it - but no pity - said it all.