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Sunday, August 01, 2010

Grazia leaves the building

Those of you who have read my ramblings since 2006 will know that I love magazines.  The current roster consists of three subscriptions plus a weekly and a minimum of five monthlies bought in the shop.

One subscription that is ending right now is Grazia.

When I first started reading it, I was impressed with how it managed to cross the age divide. It seemed fresh and different.

But the constant emphasis on Angelina Jolie, Jennifer Aniston and Cheryl Cole, is getting me down. Every story about Angelina is either "fresh signs the marriage is breaking up" or "friends' alarm at how thin she is getting". I do wonder about the sources they use. I'm sure sometimes it's just the guy who cleans the pool.

For Jennifer they go along with her PR charades and subject us to "New love for Jennifer!" followed a week later by "Heartbreak for Jen." In fact Jennifer is simply promoting her new films by appearing loved-up with her co-star, and maybe going on holiday with him, and then it's all over after the flash guns have popped. Both stars pocket some cash and the film gets a boost. Get it Grazia?

Then there's the fashion. Now this isn't Grazia's fault, but the Groundhog Day nature of fashion is also depressing. This week Grazia showed us the autumn styles, and guess what? In a nutshell, Star Trek trousers, hiking boots, lace dresses, kilts and the midi. I hoped the midi had died a death never to return. It flatters hardly anyone and if you're older than 30, looks matronly and middle-aged.

As fashion is never new it's a shame we never go further back in time and have a fully blown 40's, 20's or even 18th century revival. If that happens, then I may start buying Grazia again. But at the moment, I'm all Jolied out and I won't be beating a path to Top Shop to look like Mr Sulu.


Anonymous said...

I can't tell you how many times I've read that Brangelina are breaking up. Let's do it already!

Anonymous said...

I’ve always thought that the magazine was a bit schizo and not sure which age group it aims at. Some of the content such as the Twilight crap is clearly aimed at a younger audience, some of the fashion clearly out of the price bracket of the tweenies and I agree they are totally obsessed with Brangelina and Aniston. I get it on subscription but rarely get round to reading it. May also cancel my sub and stick with InStyle and the Sunday Times for the Style supp.

Anonymous said...

to clarify. this is the real Anonymous. the one above is an imposter.

Charlene said...

This weeks issue looks weird, Cheryl Coles head looks like its stuck on someone elses body